A new statistic added to further define LinkedIn demographics is the amount of employed and unemployed users online. Pinterest Demographics Pinterest is a growing source for businesses and brands who are increasing their presence across the social media landscape.
How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?
As part of an ongoing examination of social media and newsPew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
This study is based on a survey conducted Jan. News plays a varying role across the social networking sites studied. The audience overlap To what extent do the various news audiences on social media overlap?
Just one-in-ten get news on three or more. Seeking out news online Differences also emerge in how active or passive each group of news users is in their online news habits more generally.
YouTube, Facebook and Instagram news users are more likely to get their news online mostly by chance, when they are online doing other things. Alternatively, the portion of Reddit, Twitter and LinkedIn news users who seek out news online is roughly similar to the portion that happen upon it.
Instagram news consumers stand out from other groups as more likely to be non-white, young and, for all but Facebook, female. LinkedIn news consumers are more likely to have a college degree than news users of the other four platforms; Twitter news users are the second most likely.
The demographics of other sites can be found in the Appendix. Social news consumers and other news platforms Social media news consumers still get news from a variety of other sources and to a fairly consistent degree across sites. For example, across the five sites with the biggest news audiences, roughly two-in-ten news users of each also get news from nightly network television news; about three-in-ten turn to local TV.
One area that saw greater variation was news websites and apps. Roughly half of Twitter and LinkedIn news consumers also get news from news websites and apps, while that is true of one-third of Facebook and YouTube news users.
Changes over time This report is an update to a report, with the addition of Snapchat and the removal of three sites: For the sites analyzed in both anda few significant differences emerge.
Of the sites we tracked sincethree of eight show an increase in the portion of users who get news there: Facebook, Instagram and LinkedIn. Additionally, this figure combines items about news on social media generally and news specifically on Twitter.A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the .
Until recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according to a new Pew Research Center survey.
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