Icici bank is the second largest bank marketing essay

Bank Deposits Bank basically offer two types of deposits: Demand Depositsby its nature, are payable as and when the depositor makes the demand to pay. There are two types of accounts which are demand deposits in nature. Savings Account Current Account Any amount can be deposited in these accounts at any time.

Icici bank is the second largest bank marketing essay

Most of the situations in the report are from my personal experiences and knowledge when I served the banking industry recently. Finally, using the Gaps model and servicescape recommendations are made to increase the service standards efficiently and planning those within the allocated budget scales.

The bank offers a wide range of banking products and financial services to its retail and corporate customers through a variety of delivery channels and specialized subsidiaries.

Its services include investment banking, life and non-life insurance, venture capital and asset management.

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Its UK subsidiary has recently set up a branch in Germany and Belgium. Indian banks broadly are classified as nationalized banks, private banks and cooperative banks and foreign banks; currently, country has 88 scheduled commercial banks - 28 public sector banks, 29 private banks and 31 foreign banks.

According to a report by ICRA Limited, a rating agency, the public sector banks hold over 75 percent of total assets of the banking industry, with the private and foreign banks holding Industry was marked by surplus liquidity, slowly rising interest rates, good credit growth and good returns.

Reserve bank of India is the central banks and supreme monetary authority. The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the upcoming years.

They are broadly retail banking products, corporate banking, premier banking for HNIs High Net worth Individualsinvestment products, international banking for non - residents, loans, credit cards toned with anywhere banking system.

But, the product in service industry is intangible which adds complexity. The perspective of the consumer is of two types, one is the documents, cheque book, card received while opening the account which does not carry most weightage and the other is the expectation of the value added services - the customer service quality has the major impact with the bank.

Price It is one of the most important elements of the marketing mix; the only mix, which generates a turnover for the bank. The remaining mix are the variable cost for the bank. It costs to design, implement and to promote it. Price must support other elements of the mix.

Pricing a product too high or too low could mean a loss of sales. Bank should critically consider fixed and variable costs, competition, objectives, positioning and targeting.

Place The bank needs to diversify on how it is going to distribute the service or product offered to the customers.

The organization must distribute the product to the customer at the right place and at the right time. It distributes its services through various channels such as branches in central locations, field sales force, telephone selling, ATM centers; efficient and effective distribution is important to meet its overall marketing objectives.

Personal selling are driven in the branch, through field sales and phone banking team. Advertising done through television adverts, radios and newspapers. Public relations involve developing positive relationships with the organization media public; in this case the bank has a challenging role as not only to obtain favorable publicity in media, but also being able to handle successfully the complaints about the servicing issues.

Icici bank is the second largest bank marketing essay

Direct mailing is mostly done with the bank statements along with the promotional letters. People Essential ingredient to any service provision is the use of appropriate staff and people. Recruiting the right candidates and training them appropriately in the delivery of their service is essential for the bank to obtain the form of competitive advantage.

Customers make judgments and deliver perceptions of the service based on the employees they interact with. Process Process refers to the systems used to assist the organization in delivering the service. Customer walking in with an complaint, who is listened and gets solutes quickly is a process that allowed the customer to obtain an efficient service delivery.

For instance, the bank sends out Credit Cards automatically when their customers card gets expired, again require an efficient process to identify expiry dates. An efficient service will foster consumer loyalty and confidence towards the company.

Physical Evidence Physical evidence is the element of the service mix which allows the consumers to easily judge the service levels of an organization while looking the physical appearance. If a customer walks into the bank, the expectations are of a friendly environment, ease of transaction with security for his money.

Basically, the service-profit chain establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty, and productivity.Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India's second-largest bank with total assets of Rs.

4, billion at March 31, and profit after tax Rs. billion (US$ 1, million) for the year ended March 31, Essay Writing Experts > Custom Thesis Writing Services Custom Thesis Writing Services increased 31 percent in , many thanks mostly to aan extensive rally in ICICI Bank MarketPro., the second-largest USA Area Court Jed Rakoff in enforced a $ billion penalty oon Bank.

Mar 02,  · ICICI Bank, India's second-largest bank with a network of about branches and offices and over 1, ATMs offers banking products and financial services to corporate and retail customers through a variety of delivery channels. TD Bank is the second largest bank in Canada.

Their footprint is confined to Canada and the United States. TD is trading around fair value, with an above averag. In the case of ICICI Bank and HDFC Bank, these points were when they became the first and second Indian banks to be traded on the New York Stock Exchange.

Includes 2 figures and 5 . Public Sector Banks (PSBs) are banks where a majority stake (i.e. more than 50%) is held by a government.

The shares of these banks are listed on stock exchanges. There are a total of 21 Public Sector Banks alongside 1 state-owned Payments Bank in India.

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