Mass Media Essay It is impossible to underestimate the impact of Modern Mass Media on every single person, and a society as a whole. For many centuries, starting with the invention of first printing machine, public opinion was extensively exposed to the influence of mass media. But who influences mass media? Ideally, mass media should be an independent body, whose main function is to reflect the reality, and provide people with new information, concerning economical, political and cultural aspects of life.
Unlike the electronic media, especially the television that brings out news and views round the clock and yet half-succeeds to covert the viewers into its fans, the print media creates a rewarding relationship with its readers. From the individual reader to the society at large, print media performs multifaceted functions with remarkable reach and immense influence.
If the television informs through the images, the newspaper enlighten through words. The print media enjoys a very special place in the collective consciousness of any civilized society. In the making of public opinion, print media has always played a robust role, and more significantly in those times when electronic media was nowhere.
Since the media and the society are intrinsically inextricably inter linked with each other, a healthy balance between the two pillars of society is imperative, lest the one should dictate the other for very untenable reasons. If too much domination of the media, both electronic and print, is undesirable and uncalled for, it is equally unethical if the media becomes the slave of the society and cotters to its transitory tastes rather than highlighting the real problems of the people.
An increased interaction between both the media and the people can help enlarge their territories and thus keep at bay certain forces that are out of malign and make a fool of both.
In some quarters there are apprehensions that today we are all being bombarded for twenty-four hours a day by television programmes and the daily newspaper too are touching every aspects of our lives.
They are giving information, influencing our impulses or inclinations and judgments, loudly and insistently propagating certain ideas, and offering solutions in the form of policies and programmes. They not only inform, influence, reason and argue with us but, wittingly or unwittingly overawe us.
In their intense competition to be heard read and influence impresswe are constantly bombarded with words and more words. Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences.
Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people.
In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided. The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups.
Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation. Consumerism and ostentatious life styles have affected our physico-mental set-up.
No pursuit and profession is free from compulsive control of commercialization of attitude and approach.
Even the media has not remained unaffected by this virus of money power over moral power. Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced. If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions.
In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation.
This change from social se to commercialization has led to deterioration in public life. If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting.
Having emerged as the strongest pillar of the democracy world over, media enjoys a unique place and privilege in society. Both national and regional newspapers can help restore confidence in the folk by ensuring the flow of desirable information to them.
They cannot perform their best if sword of Damocles the threat of being hired and fired is constantly hanging over their heads. The media cannot develop or grow in stature in an atmosphere of restraints and constraints and the society remains a silent spectator if it crosses the bar of self-imposed decency discipline.The debates about the violence in mass media are being held for few decades, but there is still no definite answer.
The main question is the influence of violence on people through the mass media: television, cinema, video games and even literature is just full of violent elements. As shown in An Introduction to Mass Media, newspaper was the first mass media available to deliver news and information from until the introduction of radio in Newspaper has already become the only source of information and news to get from during the past century.
It was the only way. Ignorance, Greed, and the American Media “God damn it, an entire generation pumping gas, waiting tables slaves with white collars.
Advertising has its taste in cars and clothes, working jobs we hate so we can buy shit we don't need. This free Media essay on Essay: Mass media is perfect for Media students to use as an example.
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The mass media industry has influentially shaped American society's behavior on immigration into a strict systematic view that immigration is a necessary tool needed to strengthen the economy, stabilize cultural diversity, and /5(2).